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Most sponsors permit you to create tracking codes or IDs. Take full advantage of this tracking method so that you can detect which ad spaces and sponsors generate the most income for your blog.
This will let you know if you should push more content in a certain ad spot, move the ad spot, change the ad, or ditch the ad spot entirely.
I run a sponsor banner in the sidebar, and sometimes under content. I try to keep it simple with only one or two ads per page so that the user isn’t bombarded.
When I check stats, I
